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About

Built around your business, not a template.

Blue Ocean Strategies is Brandon Ostfeld and a small team of writers, designers and print partners. You work with them directly, Brandon included. No account managers — the layer clients tell us they left their last agency to escape.

It started in college, with none of the qualifications. Brandon and Max Martin, a childhood friend studying computer science, spent a year taking apart what works for small businesses. They landed on email and newsletters — the people who already know you cost less to reach and say yes more often.

The hard part was never the writing. It’s month four, when a busy practice quietly stops keeping the promise. So we built our own software for it. That’s why the date on the calendar is the date it ships.

If what you want is a layer of account managers and a quarterly strategy deck, there are good firms for that and we’ll name a couple. If you want the people doing the work to answer when you call, that’s this.

Three printed client newsletters fanned out at an angle with their front pages showing.
Three issues we wrote, designed, printed and mailed — a beauty studio, a real-estate office, a window-covering franchise.

On the record

What’s true about us.

No client results dressed up as ours. No invented headcount. Just the numbers we can show you.

13businesses with issues published in our library
10of them law firms
2022building marketing for South Florida practices since
1person you talk to — the one who does the work
Front cover of the newsletter we produce for Evan Ostfeld, P.A..Front cover of the newsletter we produce for Kalish & Jaggars, PLLC.Front cover of the newsletter we produce for The Law Offices of James G. Dodrill, P.A..Front cover of the newsletter we produce for The Perry Press — Lang Realty.Front cover of the newsletter we produce for Luxe Makeup & Beauty Lounge.Front cover of the newsletter we produce for Budget Blinds.

Every issue in the library opens in full — the pages, not just the covers.

How we behave

The rules we run on.

The things clients usually find out in month four. Better you hear them in week one.

We’ll talk you out of things

If your ad budget is too small to produce honest data, or the channel is wrong for your practice, you’ll hear it. Selling work that won’t perform buys one invoice and loses a client.

No invented numbers

Every statistic on this site names its source, and none are our clients’ results. We won’t promise a lead count before we’ve seen your market.

Discretion is part of the product

We’ll show you our work. We won’t say what another client pays, hand out their details, or use your material anywhere you haven’t agreed to.

The month itself — plan, produce, send, report — is on the home page

The founder

Who you’re hiring.

Brandon Ostfeld, Founder of Blue Ocean StrategiesFounder

Brandon Ostfeld

Brandon sets the strategy, checks the work before it goes out and answers the phone. You deal with him directly, not with someone relaying it back to him. He also built the production system the newsletters are made on — unusual for an agency founder, and why the schedule holds.

Talk to Brandon

Tell us what you need.

Send a short note about your business and what is — or isn’t — happening with your marketing. Brandon reads every one and will tell you straight whether we’re a fit.

No pitch deck, no discovery-call gauntlet. One conversation, one straight answer.

See the workBook a call