One thing, properly
The plan says do a single thing and do it every month — usually the newsletter, sometimes the follow-up nobody has built. It costs less than a program, and one channel that keeps arriving beats four that quietly stop in March.
Strategy & planning
Before you buy a channel, someone should look at the whole thing.
Everything else we do is a channel. This is the part that works out which of them your business needs, in what order, and what the whole thing should cost.
Why the plan comes before the spending
Most marketing gets bought the wrong way round. Somebody sells a channel well, it goes in the budget, and nobody ever asks whether this business needed that one. A plan starts at the other end — what you already have, what your industry responds to, and where the leaks are. Some months the answer is the newsletter and email. Some months it’s ads and a CRM that finally answers people.
It also means a plan can be one thing done properly rather than five done thinly. Five thin channels cost more, take more of your time, and none of them run long enough to work. We’d rather do one until it’s earning and add the next when it can pay for itself. And the plan changes as the business changes — it’s not a document you get once.
What you get
Everything included, listed.
Nothing here is an upsell waiting to happen. This is the scope.
01
A conversation, not a pitch
Forty-five minutes on the phone. You talk about the business and what isn’t happening, and we ask questions. Nobody presents anything, because nobody knows enough yet.
02
We look before we recommend
The list, the site and the follow-up all get opened and read before anyone says what to spend. Most of what’s wrong is already sitting in one of the three.
03
Written for your industry
A law firm, a salon and a contractor don’t win work the same way. The plan is built for yours rather than for a category.
04
One plan, in order
What happens first, what waits a quarter, and what we’re not doing this year. Written down, so you can hold us to it.
05
One monthly figure
Agreed before anything starts, with pass-through costs listed separately. Nothing appears on an invoice later that you didn’t approve first.
06
Reviewed every month
One plan, one report, the same people every time. When something stops earning it comes out, and the money goes where it’s working.
Ways to buy it
Three shapes a plan takes
The thinking behind them is identical. What changes is how much we run for you, and how fast the rest gets added.
The whole program
Newsletter, email, ads, CRM and the site running together under one plan, one monthly number and one report. Most firms move here once the first thing is earning and they’re tired of briefing four different people.
Fix it first
Sometimes the honest answer is to spend less, or nothing yet. Clean the list, fix the site, answer the phone properly — then start buying attention once it isn’t leaking out the other end. We’ll tell you when that’s the recommendation, and what the fix costs.
The alternative
When the plan is worth doing first
Not everybody needs one. If you already know exactly what’s missing, buy that and skip this.
Start with a plan when
- Something isn’t working and you can’t name which part.
- Your marketing has been bought piece by piece from four different people.
- You’re about to spend more, and you’d like to know where it should go.
- You have a list, a site and a CRM that don’t talk to each other.
- You want one team and one monthly figure instead of five invoices.
Go straight to the service when
- You came here for the newsletter and you already know it.
- One specific thing is broken and you can point at it.
- A repeating job is eating an afternoon a week — that’s an automation, quoted to the job.
- You have someone in-house who owns the plan and wants hands, not opinions.
Questions
The things people ask before they sign.
You talk for most of it. We ask what the business does, who sends you work, what you’ve already tried and what it cost. Then we say what we’d do, in what order, and roughly what it would run. No pitch deck, and nothing to sign at the end of it.
The first conversation costs nothing. If it turns into work, you get one monthly figure agreed before anything starts. A longer working session on positioning and offer can also be bought on its own as a one-off, with no retainer behind it.
It might say you should be posting, and it’ll say what about. We don’t run social accounts — we stopped, because doing it properly is a full-time job. You’ll get a month of material out of the newsletter for whoever does run them.
Then that’s what we say. Sometimes the useful recommendation is to spend less than you are, or to fix the site and the follow-up before buying attention at all. We’d rather tell you that now than take a year of budget and explain it later.
Neither. There’s no minimum and no maximum. What changes with size is how much is already in place — a bigger business usually has more systems to plan around, not less to plan.
The people who’d run it. We’re a small team and you work with us directly, Brandon included, so the plan doesn’t get handed to an account manager who wasn’t on the call.
Related
What usually sits alongside this.
Print & digital newsletters
Ghostwritten in your voice — print and mail, email and digital, or both.
The one piece clients reply to.Email marketing & automation
Campaigns and sequences that go out on a calendar, not whenever somebody remembers.
Your list, finally working.CRM setup & lead follow-up
Leads captured, tagged and followed up automatically, so a Saturday inquiry isn’t a lost one.
Nothing falls through.Tell us what you need.
Send a short note about your business and what is — or isn’t — happening with your marketing. Brandon reads every one and will tell you straight whether we’re a fit.
No pitch deck, no discovery-call gauntlet. One conversation, one straight answer.