Print & digital
Four printed pages in the mailbox, the flipbook link in the inbox, and the email the same week. Print and postage billed at cost.
The flagship
The newsletter your clients read.
Four pages a month, ghostwritten in your voice. You spend about twenty minutes; we write, design, print, mail and publish the rest. Take print and digital, or digital only.
9%
Direct mail to a house list responds at around 9%, against roughly 1% for email to a cold list.
ANA / DMA Response Rate Report5–25×
Winning a new client costs many times what keeping an existing one does.
Harvard Business Review77%
of B2B marketers use email newsletters as part of their content marketing.
Content Marketing InstitutePublished industry benchmarks, not our clients' results. Outcomes vary by market and list — we don’t promise numbers before we’ve seen yours.
Why a newsletter and not more ads
Most marketing pays to persuade strangers. A newsletter spends on people who already hired you, referred you, or met you once and liked you. That list is your most valuable asset, and almost nobody uses it.
Firms don’t disagree — they just can’t keep it up. Month four is where newsletters die, and month four is a production problem.
What you get
Everything included, listed.
Nothing here is an upsell waiting to happen. This is the scope.
01
Ghostwritten in your voice
A twenty-minute interview becomes your column, one useful article, firm news and something worth keeping. It reads like you wrote it, and you approve it before it ships.
02
Designed and typeset
Four pages in your brand — logo, colors, and a masthead readers recognize before they read a word.
03
Printed and mailed — optional
Printed and posted through our production partner, billed to you at cost. No markup on paper or postage.
04
Published as a digital flipbook
A page-turning link you can email, text and post. It tracks how far people read and what they click.
05
Emailed to your list
It hits inboxes the same week it hits mailboxes, so the people who ignore mail see it anyway.
06
Produced on our own system
Layout, proofing and build run on software we wrote. That’s why the date doesn’t slip in a busy month.
Two ways to buy it
Two ways to run it
Same writing, same design, same schedule. What changes is whether it goes in the mail.
Digital only
The same ghostwritten issue as a flipbook and an email, with no print or postage bill. The cheapest way to start, and you can add print later.
The alternative
Done for you, or done by you
Firms rarely stop because the newsletter failed. They stop because month four was busy.
With us
- About twenty minutes of your time a month.
- Written, designed and proofed by people who do it every month.
- Print, postage and mailing handled at cost.
- It ships on the date we agreed, busy month or not.
On your own
- Half a day gone before the draft reads right.
- Design and print files rebuilt from scratch each time.
- Somebody has to chase the mail house.
- Month four arrives and the issue quietly skips.
The work
Issues we’ve already published.
Open any one and read it here.
Questions
The things people ask before they sign.
Related
What usually sits alongside this.
Email marketing & automation
Campaigns and sequences that go out on a calendar, not whenever somebody remembers.
Your list, finally working.CRM setup & lead follow-up
Leads captured, tagged and followed up automatically, so a Saturday inquiry isn’t a lost one.
Nothing falls through.Websites, SEO foundations & content
A fast site, a Google profile that’s actually filled in, and articles worth publishing.
The foundations, done right.Tell us what you need.
Send a short note about your business and what is — or isn’t — happening with your marketing. Brandon reads every one and will tell you straight whether we’re a fit.
No pitch deck, no discovery-call gauntlet. One conversation, one straight answer.