The flagship
Four pages a month, ghostwritten in your voice. You spend about twenty minutes; we do the rest. Take it as print and mail, as email and digital, or both.
Direct mail to a house list responds at around 9%, against roughly 1% for email to a cold list.
ANA / DMA Response Rate ReportWinning a new client costs many times what keeping an existing one does.
Harvard Business Reviewof B2B marketers use email newsletters as part of their content marketing.
Content Marketing InstitutePublished industry benchmarks, not our clients' results. Outcomes vary by market and list — we don’t promise numbers before we’ve seen yours.
Most marketing pays to persuade strangers. A newsletter spends on people who already hired you, referred you, or met you once and liked you. That list is your most valuable asset, and almost nobody uses it.
Firms don’t disagree — they just can’t keep it up. Month four is where newsletters die, and month four is a production problem.
What you get
Nothing here is an upsell waiting to happen. This is the scope.
A twenty-minute interview becomes your column, one useful article, firm news and something worth keeping. It reads like you wrote it, and you approve it before it ships.
Four pages in your brand — logo, colors, and a masthead readers recognize before they read a word.
Printed and posted through our production partner, billed to you at cost. No markup on paper or postage.
A page-turning link you can email, text and post. It tracks how far people read and what they click.
The issue goes out as an email the day it ships, so the people who never open mail see it anyway.
Layout, proofing and build run on software we wrote. That’s why the date doesn’t slip in a busy month.
What arrives
It prints on one 11×17 sheet and folds twice — to 8.5×11, then to 8.5×5.5 for mailing. Four sides of space, which is five or six real articles rather than a postcard’s worth of headlines.
The return address, the postage and the address block sit on the outside. Your cover never carries a label, and nothing is stapled or sealed shut.
The same issue arrives as an email and as a flipbook you can link to. No printing, no postage, and it lands the day it ships.
The link works anywhere — a text message, a signature, a follow-up to somebody who asked what you do. Paper cannot be forwarded.
Every issue is set to your own masthead, logo and colors, so it reads as something your firm publishes rather than something a vendor sent on your behalf.
These are real issues that went to print and to a mailing list — a family law firm, a brokerage, a franchise. Any of them can be opened and read end to end in the library.
Ways to buy it
Same interview, same writing, same design, same schedule. What changes is how it reaches people, and what it costs.
Four printed pages, addressed and mailed to your list. It sits on a desk or a kitchen counter for days instead of competing with two hundred unread emails, and older, referral-driven lists genuinely read it. Print and postage are billed to you at cost — we don’t mark them up.
The same written issue as an email and a flipbook link you can send, text and post. No print, no postage, and it lands the day it ships. This is a real way to buy the newsletter, not a consolation prize — it suits younger lists, B2B lists, and anyone whose contacts live in their inbox.
The same issue, both ways, one production cycle. Mail catches someone at the kitchen table on a Saturday and the email catches the same person at their desk on a Tuesday. Most clients who can stretch to it take both, because the second channel is cheap once the issue is written.
The alternative
Firms rarely stop because the newsletter failed. They stop because month four was busy.
The work
Open any one and read it here.
Questions
Related
Four printed pages, addressed and mailed to your list. Print and postage at cost.
It stays on the desk.The same written issue as an email and a flipbook link. No print, no postage.
It lands the day it ships.Campaigns and sequences that go out on a calendar, not whenever somebody remembers.
Your list, finally working.Send a short note about your business and what is — or isn’t — happening with your marketing. Brandon reads every one and will tell you straight whether we’re a fit.
No pitch deck, no discovery-call gauntlet. One conversation, one straight answer.
