Sample issues
What a month actually looks like.
Page by page, for one industry at a time. These are outlines of what we would propose — not published issues, and nothing here is a client's.
Sample issue · Dentistry
Dental practice
A four-page sample outline for a dental practice: recall, year-end benefits, the staff page and a case patients recognise.
Read moreSample issue · Chiropractic
Chiropractic practice
A four-page sample outline for a chiropractor: reactivation, the referral-source edition, and a page patients keep.
Read moreSample issue · Funeral service
Funeral home
A four-page sample outline of an aftercare mailing: the letter, the paperwork nobody explains, grief support, and one phone number.
Read moreSample issue · Real estate
Real estate brokerage
A four-page sample outline for a brokerage: the past-client list, the closing anniversary column, and a market page worth reading.
Read moreSample issue
Law firm
A four-page outline for a firm — lead story, attorney column, a closed matter told anonymously, and the back page.
Read moreSample issue
Insurance agency
A four-page outline for an agency — the coverage lead, account rounding, the agency page, and the keepsake back page.
Read moreSample issue
Financial advisor
A four-page outline for a fee-only RIA — the client letter, a dated planning item, the firm page and the keepsake.
Read moreSample issue
Home services
A four-page outline for a contractor — the job story, the month’s maintenance page, the crew page and the calendar keepsake.
Read moreNot sure which one you are?
Tell us what the business does and who your customers are. We’ll tell you what we’d run — including if the honest answer is that you don’t need us yet.
No pitch deck, no discovery-call gauntlet. One conversation, one straight answer.